Use a Brag Book to Land that Perfect Job [Part 1]

brag-bookrWHAT IS A BRAGBOOK?

A brag book is a sales person’s aid used to document the success you have had in your sales career and clarify your skill sets in an organized manner.  Use it as a tool to sell yourself and leave it with the interviewer so he/she will remember you!

DO YOU NEED A BRAGBOOK?

Absolutely, no true salesperson should interview without one!  A brag book is what sets you apart from the competition and adds credibility to the claims that you make in your resume.

WHAT TO INCLUDE IN A BRAGBOOK?

  • SECTION 1:   Copy of your resume
  • SECTION 2:   Brochure or information on the products you currently sell and on the history of your company
  • SECTION 3:   Achievements and Accolades
  • Your numbers to date for every year in sales in chronological order (ytd vs. quota or plan). Any stack rankings for a district, region, or nationwide a plus
  • Photos/copies of awards
  • Company newsletters with your name listed in it;
  • Recommendation letters or emails from mentors, managers or customers complimenting you on sales performance or service.
  • Testimonials from current or past customers
  • Performance reviews
  • Training certificates
  • Contests you have won
  • Photos of you accepting awards but word to the wise, please make sure these pictures are professional.  We had a candidate put pictures of herself in a bikini on her President’s Club trip.  This is a DON’T!
  • Pay stub that shows your outstanding commissions
  • Recent college graduates can include transcripts with GPA (if 3.0 or better)
  • SECTION 4:   Research on the company that you are interviewing with (examples: articles from Fortune, Forbes, Wall Street Journal, etc)

Stay tuned for part 2 where we will cover How to Assemble Your Brag Book and How/When to Use your Brag Book.